Welcome stranger. Below you'll find just a few samaples of recent work. For more work of specific projects, just ask...

What kind of writer is Julian?

Some writers prefer long-form 'content'. Others prefer 'copy' (or more 'micro' or 'conceptual' kinds of writing). I'm something of an ambivert in that I don't have a preference and am perfectly comfortable with both.

My main strengths...


C-level Ghost Writing.
(Currently ghost-writing social posts for Panaya's CEO)

Taking complex concepts and reducing them into something that's audience-ready and engaging.

Long-form 
Real Thought Leadership writing for Google's E.A.T algorithm update that prioritises Expertise, Authorativeness and Trustworthiness.

Website UX (user experience) writing.

Lead-generation content stratrgy design.

Sales sequence copy.

Building and engaging audiences.

And much more...


Going ‘Back to The Future’ With Change Intelligence

It’s not uncommon for ‘change’ or ‘the speed of light’ to be cited as universal constants. When it comes to leveling up and future-proofing your entire ERP or CRM, you want change implemented at the speed of light without the constant headache. When the cartilage and business tissues that grow around core business anatomy bind together, pulling them apart to make changes can wreak havoc. You might say a major transformation of infrastructure is a project equivalent to major surgery. If we look to the near-future, robotics may take human error out of the surgery equation. By gaining a glimpse into the future it is now possible to remove the pain and headache out of the ERP and CRM change management equation too. “Wait a minute Doc, uh, are you telling me you built a time machine?” In a word, yes. Though perhaps not the kind you’re thinking of. As the mad scientist in each of us knows, a bona fide time machine requires breaking the speed of light, disproving Einstein, and rewriting history to some degree. We’ll leave that to the wild-eyed hobbyists and bedroom physicists out there. We believe in you. For now, imagine if—instead of strapping into a DeLorean and hitting the gas to 88mph—you could peer through a telescopic lens and accurately map out all the potholes and bumps on the road to a major ERP change implementation. That’s exactly what we’ve built. Great Scott, Marty! It Works! In Back to the Future, foresight proved invaluable as a means of managing risk to prevent disastrous outcomes. In the same way, Panaya’s smart ERP Change Intelligence is placing the benefits of time travel at the fingertips of IT and business leaders. With Panaya Change Intelligence, implementing any major ERP change is risk-free—and all without a flux capacitor. Instead, Panaya’s machine-learning algorithms provide deep insight on future outcomes of changes to business applications such as SAP®, Oracle® EBS, and Salesforce.com. Cockpit Dashboard Panaya’s S/4HANA Migration Cockpit ERP & CRM Change Intelligence With an Eye to the Future Let’s say some major vendor-driven or business-driven changes are due to your core SAP ERP or Oracle EBS systems. What will happen when you finally throw the switch? The nightmare scenario you lose sleep over is a ‘loss of business continuity’ catastrophe. What if you inadvertently create the Frankenstein of all business problems? Assign Panaya’s Change Intelligence Platform to the case and it will deliver a rich, detailed map of future outcomes and misalignments allowing immediate remediation and optimization. Once you have uploaded all relevant metadata, Panaya will run an analysis on the planned initiative and provide insights in the format of a tailored project plan that answers these key questions: “If I go ahead… What will break and why? What won’t break? What do I need to fix? What do I need to test?” The perks of this future-scoping approach are more than just ‘nice-to-haves’—they’re paradigm-shifting. Your new-found ability to determine dependencies, accelerate testing, and maintain business continuity means a slashing of time investment, cost, and risk at around 50%. Yes… half. Five zero percent. That’s almost like winning the lottery. If that’s not worth going to the future for, then I don’t know what is. If you’ve already enjoyed some time-travel with Panaya Change Intelligence then get comfortable—there are many other places Panaya can take you. why not do some exploring of your own to discover more of what we’re doing to take the pain, uncertainty, and cost out of business change.

Navigating Timing Margins Like WAZE | proteanTecs

Remember the pre-smartphone days, before navigation apps had our backs? Thanks to a lack of real-time visibility, ‘arriving early’ was the go-to strategy to avoid arriving late. Factor in too much ‘holdup time’ and you’d arrive a little too early. There’s nothing worse than nervously burning off an excess 30 minutes over a coffee you really didn’t need. Today you wouldn’t get in your car without turning on a mapping-app like Waze. Nevermind a far unknown journey, you wouldn’t dream of being wi

Why ‘Operational Excellence’ is the New Brand in Retail

Back in Q4 of 2019 our HR work-culture vulture Heidi Asbury arranged a little company tai chi. We were also lucky enough to hear the thoughts of Matthew Phelan, Head of Global Happiness at The Happiness Index. What a job title—no pressure, Matthew. Matthew introduced to us a concept that stuck with me—‘brand = culture and culture = brand’, Literally. The idea being that the company culture that’s in operation, in effect, is your brand—not the smoke and mirrors you place in the shop window. Re

IKEA’s ‘buy with your time’ concept explained

• UK sales up with 8% year-on-year growth to £2.1bn • Globally, sales sales grew 5% in the same timeframe • IKEA also grew its market share in the UK to 9% If you think ‘store concepts’ are merely about asymmetric store layouts, popup stands and interactive visual merchandising, think again. IKEA are taking 2020 by the horns with a store concept that goes beyond reinventing the physical shopping space attacking instead the core business model, product pricing, and buyer spend psychology. For