Welcome stranger. Below you'll find just a few samaples of recent work. For more work of specific projects, just ask...

What kind of writer is Julian?

Some writers prefer long-form 'content'. Others prefer 'copy' (or more 'micro' or 'conceptual' kinds of writing). I'm something of an ambivert in that I don't have a preference and am perfectly comfortable with both.

My main strengths...

C-level Ghost Writing.
(Currently ghost-writing social posts for Panaya's CEO)

Taking complex concepts and reducing them into something that's audience-ready and engaging.

Long-form 
Real Thought Leadership writing for Google's E.A.T algorithm update that prioritises Expertise, Authorativeness and Trustworthiness.

Website UX (user experience) writing.

Lead-generation content stratrgy design.

Sales sequence copy.

Building and engaging audiences.

And much more...


Panaya Blog •

Going ‘Back to The Future’ With Change Intelligence

It’s not uncommon for ‘change’ or ‘the speed of light’ to be cited as universal constants. When it comes to leveling up and future-proofing your entire ERP or CRM, you want change implemented at the speed of light without the constant headache. When the cartilage and business tissues that grow around core business anatomy bind together, pulling them apart to make changes can wreak havoc. You might say a major transformation of infrastructure is a project equivalent to major surgery. If we loo

Navigating Timing Margins Like WAZE | proteanTecs

Remember the pre-smartphone days, before navigation apps had our backs? Thanks to a lack of real-time visibility, ‘arriving early’ was the go-to strategy to avoid arriving late. Factor in too much ‘holdup time’ and you’d arrive a little too early. There’s nothing worse than nervously burning off an excess 30 minutes over a coffee you really didn’t need. Today you wouldn’t get in your car without turning on a mapping-app like Waze. Nevermind a far unknown journey, you wouldn’t dream of being wi
VoCoVo •

Why ‘Operational Excellence’ is the New Brand in Retail

Back in Q4 of 2019 our HR work-culture vulture Heidi Asbury arranged a little company tai chi. We were also lucky enough to hear the thoughts of Matthew Phelan, Head of Global Happiness at The Happiness Index. What a job title—no pressure, Matthew. Matthew introduced to us a concept that stuck with me—‘brand = culture and culture = brand’, Literally. The idea being that the company culture that’s in operation, in effect, is your brand—not the smoke and mirrors you place in the shop window. Re
VoCoVo •

IKEA’s ‘buy with your time’ concept explained

• UK sales up with 8% year-on-year growth to £2.1bn • Globally, sales sales grew 5% in the same timeframe • IKEA also grew its market share in the UK to 9% If you think ‘store concepts’ are merely about asymmetric store layouts, popup stands and interactive visual merchandising, think again. IKEA are taking 2020 by the horns with a store concept that goes beyond reinventing the physical shopping space attacking instead the core business model, product pricing, and buyer spend psychology. For